NEA part 1 - Media Language and Representations Analysis

Monday, 11 March 2019


NEA Part 1 - Media Language and Representations Analysis

Post 1 –  How is media language used in 2 media products to create meaning through constructing representations and following genre conventions?

The best way to answer this is by looking at the representations first, then look at how media language is used to create them... 

  • What type of shot/music are they using? 
  • What connotations do the colours they use have? 
  • What does the set represent the time and place of the situation? 
  • What does the make-up and hair used say about the characters/models? 
  • What does the body language say about the attitudes of the characters/models used?
  • What connotations can the type of lighting used in the shot/scenes have? How does it help create representation?


If you chose to do Brief 1:
Choose TWO front covers and TWO double spread articles from educational magazines.




Questions to help you with your analysis:

  • Describe the main characters/people in the media products... E.g. Gender, Age, Race.
  • Are they represented positively or negatively? What gives you this impression?
  • What media language elements are they using to construct these representations? For this, don't just look at the obvious, look at everything around the people too, such as colour of text (magazine) or non-diegetic music in the background (video), mise-on-scene (video and magazine, online), etc.
  • How do logos and other graphics help construct the brand identity of your chosen products?
  • How do the colour schemes help construct the brand identity of your chosen products?
  • Are there are intertextuality elements that help create meaning?
  • What type of shot/music are they using? 

  • What connotations do the colours they use have? 
  • What does the set represent the time and place of the situation? 
  • What does the make-up and hair used say about the characters/models? 
  • What does the body language say about the attitudes of the characters/models used?
  • What connotations can the type of lighting used in the shot/scenes have? How does it help create representation?

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