NEA Part 8 - Casting

  • Name 5 ways in which audiences can be categorised.
  • Why do you think it's important for media producers to categorise audiences?
  • What is the target audience as described in your chosen brief?
  • Give a short explanation as to your understanding of the target audience given in your chosen brief


3) Target audience

The media industry is highly competitive and all media texts are created with a target audience in mind.
If there isn’t an audience for a media text then it won’t be successful either in getting its message across or, if it is a commercial or a  media text, it makes money for the producers.
Media producers use audience research and analysis to find out as much as possible about their target audience and use that research to ensure their production will appeal to them.
1)  Audience  are generally split into 3 main categories:  social tes,and demographic audiences. Audiences are categorized in order to help target them for particular films and media, this is done by getting the profile of your targeted audiences through demographics and psycho graphics.
2) Different companies are set up to carry out audience research for the media producers , broadcasters and advertisers. These companies carry out the research through surveys, Questioners, interviews and focus groups. Producers spend a lot of money and time finding out the audience of programmers or media products.



Models Name:

Harry Field



Picture:

Key Information

I chose Harry because he is very versatile with sports so he can appeal to different audiences. Furthermore, I chose Harry because he has experience in football which is my main topic in my magazine. Also, he has a decent amount of followers on Instagram so I could advertise my magazine using his account. Also, most of his followers are in their youth so they could be more interested than adults would be. However, Harry could become unsuitable as he is busy on some days so it could be difficult to arrange a date to shoot.


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